recruitment analytics and job advertising

Welcome back to Recruitment Analytics and Job Advertising News–our monthly content roundup that pulls together all of the articles and blogs we’ve been reading about recruitment analytics and job advertising.

This column is a compilation of all the content we’ve sent to our newsletter subscribers over the course of the past month. Sign up for our newsletter now to get these updates sent directly to your inbox each week.

April’s Recruitment Analytics News

2 Common Questions Recruitment Marketing Analytics Can Help You Answer
With HR and talent acquisition professionals facing the most challenging hiring climate in recent years, recruitment marketing analytics are no longer a “nice-to-have,” but rather a must. In our latest post, we explain why it has become so difficult to find talent and how recruitment marketing analytics can help you define a more successful strategy by answering two common questions.

The End-to-End Recruitment Marketing Analytics Funnel
Successful recruitment marketing is difficult to accomplish, but it can almost always be traced back to two important fundamentals. One is, of course, the ability to track, measure and analyze your job advertisements. The other is having a sound understanding of the end-to-end recruitment marketing analytics funnel. With our latest infographic, we’ve visualized this funnel for you so you can more effectively leverage your recruitment marketing data and analytics.

5 Digital and Data Trends to Watch in HR
Talent drives business. It might not be a revelation, but it certainly is a new philosophy that has companies wondering which data sets are more important, those from their finance or HR departments. As HR continues to grow in importance, it’s important to keep an eye on the trends driving the space. In this post, SHRM highlights five such trends you should become familiar with today.

The Top 78 Applicant Tracking Systems (ATS) of 2017
At this point, the importance of applicant tracking systems are essentially universally understood by HR and talent acquisition professionals. The difficult part, then, is in identifying the right ATS for you business or organization. Choose the wrong ATS, and you could have issues integrating other recruitment marketing technologies in the future or you might have difficulty scaling as your business grows. In this post, Jobs2Careers highlights the Top 78 ATS platforms available this year, providing you a great starting point for your research.

Facing a Shortage of Candidates? These Statistics Explain Why
If there’s one constant in the craziness of today’s news cycle, it’s jobs. Businesses keep creating new jobs, unemployment keeps dropping, the skills gap continues to expand and the need to put even more people to work persists. If that’s the case, then you might be asking yourself, “where have all my candidates gone?” As it turns out, even with a strong jobs market, employers are still struggling to find candidates to fill their roles. Read on to learn about 5 statistics that underline the obstacles that are keeping candidates out of your talent pipelines.

Intense ATS Market Competition Spurs Product Improvements For Employers
If you’re in the market for, or are currently leveraging, an Applicant Tracking System (ATS), then you may have noticed the product arms race that’s been taking place in the space as of late. According to new research presented at the TAtech Spring Congress in Chicago, the adaptation of ATSs is on the rise and is causing providers to jockey for market share via product supremacy. SHRM has all the data from the research in this recent blog post.

April’s Job Advertising News

TAtech Spring Congress 2017: Top Takeaways
In case you missed it, the TAtech Spring Congress was held on April 22-23 in Chicago. If you didn’t get a chance to make it out to the Windy City, no worries, we’ve covered the top takeaways from the event for you here.

5 Critical Steps to an Effective Job Advertising Strategy [INFOGRAPHIC]
The importance of job advertising in the Information Age cannot be understated. Simply put, if you’re not advertising your jobs online, then you’re missing out on huge swaths of top talent who could help push your business forward. With our infographic, we tackle the 5 critical steps you’ll need to consider to develop an effective job advertising strategy.

What Are Job Maps and How Do They Work?
The way job seekers search for work is constantly changing and, as a result, the way employers display their jobs must also constantly evolve. One trend that sticks out in this changing landscape is the need to be more visual in the way you advertise your jobs online. In this post, we discuss what jobs maps are and how they provide a new way to differentiate yourself from the competition by displaying your jobs in a visually appealing way.

How Job Boards Retain Clients, Drive Quality Traffic and Increase Revenue [INFOGRAPHIC]
As the recruitment landscape continues to shift, many are wondering what will become of the pioneers of online recruitment: job boards. In fact, some have gone as far as speculating whether or not job boards are doomed (spoiler alert, they’re not). With rumors of their demise being greatly exaggerated, we look at how job boards are surviving–and even thriving–today, in this free infographic.

Are Job Boards Doomed? What The Future Holds
The HR and talent acquisition space is an exciting one to be in today, but its constant evolution also poses questions for some of the industry’s first innovators: job boards. While job boards no doubt face more competition than ever before, their value can’t be ignored. Read on to see what the future holds for job boards in this Recruitment Innovation Exchange Q&A with Recruitics President Jonathan Zila.

How to Hire New Graduates: 5 Recruitment Marketing Optimizations That Work
With April showers winding down and May on the horizon, it’s not flowers that employers are looking forward to, it’s new graduates. May is the time of year when college commencements are in full swing and businesses are making hiring pushes to fill their entry-level positions. To help, we’ve put together five recruitment marketing optimizations to consider if you’re in the market for fresh talent this spring.

Modern Solutions to the Tech Talent Shortage
HR and talent acquisition professionals are acutely aware of the skills gaps they face today, but perhaps no other sector is facing a wider gap than those in tech talent recruitment. While there are a number of factors that have helped create this gap, solutions can be found in one place: recruitment marketing. Read on to learn about why recruitment marketing helps businesses close their skills gap, whether your talent need lies in tech or not.

When Job Descriptions Lie: The Real Demands of Every Position
When it comes to recruitment marketing, analytics and programmatic job advertising might be the most exciting pieces of the puzzle, but it’s important that HR and talent acquisition professionals don’t forget about content. In fact, as we’ve mentioned in past blogs, successful job posts almost always start with great content. In Monster’s latest blog, they explain an important problem with job descriptions that often goes overlooked and highlight three tips to remedy this issue.

3 Reasons Staffing Firms Should Focus on Candidate Sourcing
If you think hiring is difficult for your business, imagine the obstacles staffing agencies face today when taking on the hiring processes of dozens of clients at once. Without solid candidate sourcing, these obstacles can be nearly impossible to overcome. In this blog, Bullhorn highlights 3 reasons staffing firms need to focus on candidate sourcing, lest they fall behind the competition.

Google Tests Google Hire, Its Own Jobs Tool
The success of Google’s search engine has, at least in part, inspired the surge in job aggregators–or search engines for jobs–like Indeed, Beyond and Jobs2Careers. Of course, it was always speculated that Google could jump into the job market at anytime, given their status as the preeminent search authority for all things on the web. And now, it appears Google has finally taken the plunge into recruitment. Read on to learn more about the search giant’s latest venture, Google Hire.

How Job Boards Can Use Twitter For Lead Gen
In recent posts, we’ve taken on the subject of social media and how it can be leveraged in talent acquisition. But if you’re a job board seeking clients, rather than an employer or staffing agency seeking candidates, you might feel as if the social media game isn’t for you. But you might want to think again! In this quick-hit post from Job Board Secrets, you’ll learn how to leverage Twitter to generate new leads.

How to Make the Most Out of Recruitment Marketing
As we’ve mentioned in previous posts, recruitment marketing is a multi-faceted approach to talent acquisition that incorporates almost every marketing best practice. And while job advertising is a major part of successful recruitment marketing strategies today, the role content plays in that success cannot be understated. In this post, OnRec highlights a few content-focused areas of recruitment marketing you should keep an eye on if you want to get the most out of your strategy.

If Your Career Site Could Talk, What Would It Say?
You’ve carefully selected your sources, developed well-written job descriptions and used programmatic technology to get the absolute most out of your job ads… and yet, they’re not converting. Why? The problem might not be your strategy. Rather, it could be that your career site simply isn’t set up for success. Read on to learn about some key improvements every employer should be considering for their career site if they want to increase conversions and hire top talent more efficiently.

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