Recruitment Analytics and Job Advertising News: February Edition

recruitment analytics and job advertisingWelcome to Recruitment Analytics and Job Advertising News–our monthly content roundup that pulls together all of the articles and blogs we’ve been reading around recruitment analytics and job advertising.

This column is a compilation of all the content we’ve sent to our newsletter subscribers over the course of the past month. Sign up for our newsletter now to get these updates sent directly to your inbox each week.

February’s Recruitment Analytics News

2017 Off to a Good Start With Surge in New Jobs
The first month of the new year is finally in our rearview, which means it’s time to take a look at our first Jobs Report of 2017. Yes, we’re off to a hot start, but how hot? Our friends over at Monster took a look at the Bureau of Labor Statistics report and broke down the key insights for you to digest.

Your Company Needs a Recruitment Marketing Strategy
When we talk about recruitment marketing on the Recruitics blog, we tend to speak more generally about the space since our clients are located all over the country and world. But there’s much to be learned from more localized content. Read on to learn about why your company needs a recruitment marketing strategy, as told through the lens of the great people of Louisville.

4 Basic Elements of Successful People Analytics
When it comes to running an efficient and successful talent acquisition strategy, the importance of recruitment marketing analytics–or people analytics–cannot be understated. Getting started with data like this, however, can be overwhelming. Read on to learn how you can get started with recruitment marketing analytics by breaking them down to their most basic elements.

How Tech and Data Will Change HR in 2017
All over the world, recruitment marketing is changing the way HR and talent acquisition professionals find and hire talent. However, the two constant driving forces in this change to the way we recruit are the technology and data powering these new strategies. Read on to learn about how technology and data will change HR in 2017.

HR Analytics Made Simple and Easy
Analytics of any kind can be intimidating without the proper training and experience. But that kind of mentality is actually the first obstacle we need to overcome if we are to make HR analytics “simple and easy.” Read on to learn about how you can change your thought process around HR analytics and start to make data-driven decisions.

How Job Seekers in 3 Countries Find Work [Survey]
Just as marketers need to understand who their customers are and how they interact with their products, recruitment marketers too need to understand their ideal candidates in a similar way. Each year, The Job Board Doctor and Madgex put together a survey for job seekers in the US and abroad to see how they’re looking for work today. Read on to learn about this year’s results and findings.

February’s Job Advertising News

The 4 C’s of Recruitment Marketing, Part 1: An Introduction
Recruitment marketing can no longer be ignored, but for many it’s still a new concept that needs to be better understood. So, we’ve decided to put together a blog series to help you understand why HR and talent acquisition professionals should think more like marketers, using marketing best practices to help increase applicant volume and lower associated cost. Read Part 1 of our 3-part series here.

The 4 C’s of Recruitment Marketing, Part 2: A Marketing Approach to Recruitment
In Part 1 of our 3-part series we helped you orient yourself with the idea of looking at recruitment as marketing. Now that we have the introduction under our belts, let’s take it one step further. Read on to learn about how you can start setting yourself up as a recruitment marketer by taking a marketing approach to your talent acquisition efforts.

The 4 C’s of Recruitment Marketing, Part 3: Taking Action Through Job Content
So far in our 3-part series we’ve discussed what recruitment marketing is, how recruitment professionals can begin to adopt a marketing mentality and, now, we’ll be discussing how to put that new marketing mentality to the test. In this final installation, we’ll cover how you can begin to apply recruitment marketing to your job content.

What Are Job Aggregators and Why Are They Important?
It’s getting harder, not easier, to recruit in our increasingly digital world. Those who are most successful are finding talent by advertising jobs on the sites job seekers use most–such as job aggregators. Read on to learn about what job aggregators are, why they’re the number one location job seekers use to search for work and why you need to start leveraging them today.

5 Reasons No One is Applying to Your Job Postings [INFOGRAPHIC]
Is there anything more frustrating than putting the time and effort into creating and distributing a job posting just to receive few or no applications? If this is happening to you, you’re not alone. In this infographic, we cover 5 common reasons applicants aren’t responding to your job postings.

Focus Drives Function: Is it Candidates, or Those That Seek Them?
If you’re running a job board, or considering entering the space, you’re likely to face a target audience dichotomy: Who do you serve, your candidates or your employers? As the Job Board Doctor points out in the blog above, you can’t necessarily have one without the other. Read on to learn how job boards can find the right balance, and remember you can download a free copy of our eBook, “The Programmatic Buying Basics for Job Boards” here.

How to Be Strategic in HR
Jessica Miller-Merrell recently made it onto our list of Top Staffing, HR and Talent Acquisition Influencers to Follow in 2017, so when she writes a blog on strategic HR, we’re ready to listen. Read on to learn about how you can be more strategic in HR this year and why HR technology needs to be a part of the equation.

How to Build a Talent Acquisition Strategy
Recruitment has been around for ages, but in the era of talent acquisition, a new approach must be taken to this critical business driver. As a leader in your organization, the strategy for bringing in new talent largely falls on your shoulders. Read on for detailed first steps on how you can start building a talent acquisition strategy today.

Salaries in Job Postings: Yay or Nay?
We talk a lot about job content on the Recruitics Blog–in fact, our final post in our 3-part series (above) discusses how better job content can lead to a better recruitment marketing ROI. As a result, many are experimenting with different types of content in their job advertisements, such as posting salaries directly in descriptions. But is that a good idea? Read on to see how Jobs2Careers concludes this debate.

3 Simple Steps to Target Recruitment Marketing Campaigns
Recruitment marketing isn’t just about leveraging analytics to fuel programmatic job advertising strategies. There’s also a level of content that needs to be involved, as we’ve discussed numerous times on the Recruitics Blog. Read on to learn how you can make this content better by following 3 simple steps that will help you better target your ideal candidates.

2017 Recruiting Trends Point to Technology Driving Change
If you’ve been avoiding the adoption of technology in your HR department, let this post by SHRM serve as a wake up call. According to recent trends in recruitment and talent acquisition, many thought leaders are now convinced that technology will be the future of their profession. Read on to learn how analytics, artificial intelligence and programmatic technology will forever change the way we recruit.

Don’t miss out on recruitment analytics and job advertising news like this. Sign up for our newsletter to get great content like this delivered to you on a weekly basis, and don’t forget to keep an eye on the Recruitics Blog.

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